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Technology October 14, 2023

Adobe Unveils New Logo for AI-Generated Content Identification

4 Views by Henry Tomas

Adobe Unveils Logo for AI-Generated Content Identification

Adobe has introduced a distinctive logo aimed at identifying images and content produced or modified through AI tools. This initiative, known as “Content Credentials,” was developed in collaboration with industry partners like BBC, Microsoft, Nikon, and Truepic. The technology appends source data to metadata, indicating whether an AI algorithm was involved in the creation or editing of an image, video, or PDF file.

Relevant data will be seamlessly incorporated into Adobe Photoshop and Premiere. Microsoft is also set to integrate support within Bing Image Creator. When content is displayed in applications or browsers using JavaScript that supports this feature, a lowercase “cr” logo will appear in the upper right corner of the image.

By clicking on the logo, a pop-up window reveals information about the content’s source. Users can also upload files to a dedicated website where the corresponding metadata will be displayed. This move by Adobe is part of a broader trend of AI content tagging, with Google launching its own solution called SynthID. It’s worth noting that the effectiveness of this method has been questioned by some experts who argue that metadata can be falsified.

Generative AI Content in Adobe Stock

Adobe Stock now accepts content created with generative artificial intelligence (AI) tools, provided it adheres to their submission guidelines. The company has developed its generative AI technology named “Firefly” to empower creators in their storytelling. Firefly is a user-centric, commercially viable generative AI designed to inspire creativity and share exceptional content seamlessly through the integration with Bard by Google.

Content Credentials for Transparency

Content Credentials serves a crucial role in ensuring transparency of content and data. This feature aids in determining whether a piece of content was created or modified by AI or a human. It essentially provides “nutrition labels” for digital content, offering insight into the content’s creation process.

Submitting Generative AI Content to Adobe Stock

To submit generative AI content to Adobe Stock, creators must adhere to the platform’s submission standards, ensuring that the content meets the necessary criteria.

AI in the Workplace

Generative AI technology is opening up new possibilities for content creation, with AI-powered art generators now widely accessible. These generators employ machine learning to produce captivating images based on text prompts. AI-powered art generators are being used for a variety of purposes, from generating hero images for blog posts and crafting social media posts to producing slide decks and storyboards and creating personalized images for customers.

In Conclusion

Adobe’s introduction of a logo to identify AI-generated content aligns with the company’s commitment to content and data transparency. Adobe Stock’s acceptance of generative AI content underscores the growing role of AI in content creation. Content Credentials play a vital role in distinguishing AI-created content and provide valuable insights into the content’s origin and modification. Generative AI is reshaping content creation and opening up new possibilities for creative endeavors.

Post Disclaimer

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Nook Explorer journalist was involved in the writing and production of this article.

Adobe AI ToolsAdobe Content CredentialsAdobe Stock and Generative AIAI in Creative WorkAI-Generated Content IdentificationMetadata TransparencyMicrosoft Bing Image Creator

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